strings and agendas

I go through waves with my reading. I read a ton, and then it's like I can't figure out how to find a minute here or there to read. I mostly read books that are recommended to me by friends or spiritual mentors of mine, or if a favorite author writes a new volume I'll usually pick it up.
It seems that lately most of what I have read has a huge angle toward social justice. I have not purposely looked for this theme, but I have truly been challenged to live in such a way that I am watching for opportunities to use the resources that I have been given to help lift those who do not have. I absolutely believe that the church must move with purpose in the direction of loving as Jesus loved. It is all over the Scriptures that we are to love.
We are to love one another, we are told that if we do not love others, we don't love God. We are told that if we don't have love we are like an annoying cymbal. We are told that loving those who have the capacity to give something back to us is the easy kind of love, but the love like Jesus' love is the kind that loves those who can give us nothing in return. The Scripture just screams it out. The message of Jesus must be communicated with an unconditional love and with everything we've been given above our needs, the American church (I am definitely included in that number though hopefully moving in the right direction) has left a huge gap between the love that is being shown and the ability/capacity that we have to love.
The thing about the prominent message out there is this continual call to love with no strings attached and no agenda. Now, I think I know what is being called for and I do believe that when we love those around us it should never be with small print that says, "All we're trying to do is get you to join our group." People should understand that whether or not they join our specific church or whether or not they accept our beliefs they will still be loved and accepted by us. The love we show should not be rescinded if people show a disrespect or disregard our message. People should know that they can use our love. We should love those who hate what we believe.
But WE HAVE AN AGENDA and we should have one. Our agenda is to make disciples. It is the calling that each one of has been given by God by His son Jesus. We have been saved from death by the blood of Jesus Christ and that truth of Jesus must at some point come through our love shown to others. We know that the most important thing that we have is the truth of who Jesus is and that He is the only hope for our world and for eternity.
Love is the means, love is the message.
I'm fine with no strings. I think that's the way of Jesus. But no agenda? I think we completely miss the boat if we don't have the agenda of spreading the gospel.